Good morning boy and girls, today we will play with a new toy. It's called EMAIL! At the end of the lesson, you'll be rewarded with something more fun than candy okay? I'll reveal the surprise gift to you later.

What is Email Marketing? Well if I break the words apart, I will get 'Email' and 'Marketing'. Who can tell me what Email is?

Student: Email is what my daddy uses to tell mummy he loves her when he goes on his business trips.

Very good! Email is a cost effective way to keep a personal connection between two persons or two businesses. Email is the preferred method of communication between any two parties because you can actually sit down and think about how you can reply to achieve a good effect.

Okay now who can tell me what Marketing means?

Student: My mummy goes to the store to do marketing. She picks out the food items she's interested in and brings them home to cook us delicious meals.

Excellent! Marketing is about you proactively going to find what you need for your benefit. In business, many people think that marketing is about casting a net and praying for a good catch. The problem with this theory is that numbers don't always mean a long term benefit. If you go out of the way to find the 'ideal' customer and do everything you can to keep that customer, that's a marketing effort you'll benefit from for years to come.

Okay class, now let's put the two words back together and see how we can apply this to our daily lives. Give me an example of using Email to Market for something that can benefit you!

Student: I write an email to my friend to ask him if he would like to come to my birthday party.

Awesome example! You use email to inform people about an event that's coming up. You give them directions, tell them about what's in store and explain how much their attendance would cost. Any more?

Student: I email my friends to tell them about my holiday and how much fun I had.

Another great example! By emailing people and telling them about what's going on in your life, people will not forget you. The next time they hear a similar story or experience the same thing as you, they will think of you. One last answer please.

Student: You can email people to tell them about the magic tricks you can do.

I like this answer best! Use email to tell people what you're good at and why you're good at it. It takes one student over a minute to tell another student what he's good at. If this student had to tell the entire school the same story, wouldn't it be better if we gave him the microphone during assembly period to do just that? That's right! The concept of broadcasting your message to a mass audience make Email Marketing so effective.

Okay class, before you go home, can you guess what the rewards are?

Student:

• I will make more money.
  
  
• More people will know about me.
  
  
• I will not be forgotten.
  
  
• I can teach people things they never knew.
  
  
• People will tell others about me and I will have more people to email.

Actually all the answers are correct, here you go!