Overview

1. Know your target customer's habits
2. Which media is the right one to use to advertise my business?
3. Basics of a business generating website
4. Your website on Google

1) Do you know your target customer's habits?
Think about it, which of these activities are your customer's engaged in on a typical day?

• Searching, surfing, researching online
• SMS
• Email
• Reading Hardcopy Newspaper
• Reading Online News
• Reading Magazines
• Watching TV
  

Consumer Behaviour 101
Surveys shows that consumers nowadays spend as much time online as on TV. In fact, the typical Singaporean teenager, does 5 things at the same time. Watch TV, surf, sms, chat, listen to MP3 at the same time.

Generic Push Advertising Vs Personalised Pull Advertising
All this time, advertising has been very costly to produce, and mass market one size fits all marketing. In tomorrow's advertising, it is more of a customised one-on-one advertising to suit individual preferences, and it can be done at low creative cost. More and more companies are marketing towards the individual now instead of to the masses.

2) Which Media Should I Advertise On?
There is no best advertising media to recommend, what you should consider is which advertising media gets your TARGET customer's attention i.e. what are your customer's habits.

How do you know which one best fits your business? TEST, TEST and TEST.

SEM Strategy: Assuming your customer's can be reached via the Internet

Preparation Before You Advertise Online
You absolutely need to have a GOOD website / blog / online store before beginning.

The Basic Principle:
If your sales person is not well trained or looks unprofessional, don't expect to be closing too much sales from customers entering your shop.

The same goes for your website, which is your sales person.

3) Basics Of A Business Generating Website
a) Make your contact information visible on EVERY page.
b) Make sure your website don’t take EONS to load.
c) Make sure that EVERYONE visiting your site’s home page can tell what you are selling within 1 minute.

4) Your website on Google. How does it work?


Great Timing

Only Pay For Clicks

Great Reach

A Testimonial
Dasha who has used our advertising for Google says that she had generated business worth $1000 from just a $0.23 click from her Google Advertising for "Ruby On Rails".

To know more, please find out our special Google starter package for your business. Call Ariel on 96710563 or email at arielchew@hwzcorp.com