Consider this: regardless of which industry we are in, we are all in marketing business and in order to "sell" yourself and your business.

Your BNI chapter means to answer 2 "simple" questions. Here is my version (totally subjective and not forced by anyone :o)).

Many companies purchase a CRM and it ends up being redundant and company productivity fails to pick up. How then, do you create more value for your business by making the effort of using the CRM extensively and faithfully?

Who is a brand ambassador / advocate?
Brand Ambassadors are passionate and loyal loud advocates of the brand, not necessarily compensated for being so.

Whatever business you are in, you might want to learn and implement the following points to create a powerful referral-generating system for your business:

During my last educational minute I shared with members a passage from the book that I currently read "The One Minute Millionaire". The book talks about how we all can become enlightened millionares if we apply the system it teaches us - one minute at the time.

"How you do anything, is how you do everything." says Harv Eker

How you conduct yourself in BNI, how you prepare, how you participate during meetings, how you treat visitors..that's pretty much how you behave out there in your every day business and personal life.

Sell BNI or sell the meeting ?
As a first option you should go for selling the meting and its simple tangible benefits and let the meeting sell BNI. This is the most basic formula that works.

Subtitle: Having a proxy is a must :o)

Being a proxy for someone from another chapter has several obvious or less obvious benefits that can rock your business:

Being a very active networker, I wonder to myself, 'How many rookie mistakes I do when I go for business networking events'.

I guess I am just human and sometimes I just want to enjoy and have fun. And that is the problem number one. I went for a networking event recently and I have experienced myself and others doing so many mistakes.

Unfortunately, I only realized it later when doing an evaluation on myself and the event. Here are some examples of what I think were networking mistakes that night:

NextLogic, represented by Dasha, is a business software solutions provider. NextLogic assists SMEs in South East Asia & Europe to automate their core business systems – sales processes, management of order-taking systems, etc.